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Fender Your World.

Fender has helped shape the sound of modern music for the past 80 years. Fender guitars and amps have defined genres, powered movements, and inspired generations.

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You’ve


You’ve felt our sound in the pulse of your favorite songs, in the crackle of vintage records, and in the roar of live stages.

From garage bands to global tours, from dorm rooms to dinner parties, Fender has always been there.

Today, we bring that iconic DNA to headphones, speakers, and audio gear built for modern life. Clean lines. Sculptural silhouettes. Studio-grade performance.

Crafted for those who live loudly and listen deeply.

The Sound of Generations

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You’ve Heard
Us Before

You’ve felt our sound in the pulse of your favorite songs, in the crackle of vintage records, and in the roar of live stages.

From garage bands to global tours, from dorm rooms to dinner parties, Fender has always been there.

Today, we bring that iconic DNA to headphones, speakers, and audio gear built for modern life. Clean lines. Sculptural silhouettes. Studio-grade performance.

Crafted for those who live loudly and listen deeply.

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The Sound of Generations

Watch Now

Play Through Time


1950s

The Birth of Rock & Roll

The Telecaster® launched legends like Buddy Holly and James Burton.

Clean. Bold. Rebellious.

Fender sparked the sound that changed everything.

1960s

Soul, Blues, and Groove

With a Strat in hand, artists like Jimi Hendrix, Eric Clapton, and George Harrison reshaped what sound could do.

Fender was not just part of the mix— it led the movement.

1990s

Alt-Rock and Edge

From Kurt Cobain’s gritty distortion to John Frusciante’s layered tones, Fender gave voice to a generation that did not follow the rules.

Unfiltered. Unapologetic. Iconic.

Today

Indie, Pop, and Everything In Between

Artists like Phoebe Bridgers, Steve Lacy, and Clairo continue the evolution.

Every decade brings a new sound. Which one is yours?

Tap In. Turn Up. Fender Your World.

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About Fender Audio

Fender Audio® is a lifestyle and consumer electronics brand owned by Fender Musical Instruments Corporation (FMIC) and operated under license by Riffsound Pte. Ltd. The brand focuses on creating next-generation personal and portable audio products that combine innovation, design, and performance for today’s listeners.

About Riffsound Pte. Ltd.

Riffsound Pte. Ltd. is a Singapore-based technology and audio company specializing in premium consumer electronics. As a global licensee for Fender Audio®, Riffsound designs and produces innovative audio products that integrate smart technology, modern design, and high-fidelity performance for today’s connected consumers.